Miller LOW LIFE

I'm only 25 years old but I know a lot about beer. It is not my first choice of "adult beverages," but I can tell a good beer from a bad beer. As an avid sports fan, I tend to see many of the advertisements during sporting events that billions of dollars are spent on annually.

The beer commercials have gained popularity from Super Bowl commercials with talking frogs, beautiful horses, and of course objectified women. We all know that sex sells, and as a marketing tool, sex is a huge money maker, but in this modern era there must be limits to the offensiveness of recent beer commercials that have portrayed women as second class citizens.

Miller Lite has been illustrating men who drink light beer other than Miller Lite as feminine, and thus "less of a man" or "weaker like a woman." http://www.youtube.com/watch?v=lPiBFaTWqIs

This commercial states that there men who drink other light beers are weaker and should hit a golf ball from the ladies tee (closer to the hole than a regulation tee in golf). Besides nothing being wrong with hitting from a ladies tee in a friendly, social game of golf, there isn't anything wrong with drinking another beer if it pleases you.

Miller Lite has taken a marketing approach that would only appeal to a group of men who are so chauvinistic that I have chosen to not buy their beer, even though I have not been a patron of their products in the past. Sports happens to have a much broader audience than just ultra-macho, sexist males, and Miller Lite has yet to address the true demographics of the common sports fan.

Again, I don't always drink beer, but when I do, it won't be Miller Lite.